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CRAFTING MONUMENTAL
EXPERIENCES

As pioneers in large format printing, custom fabrications and experiential activations, we've left an indelible mark on U.S. and international events and venues. From the Super Bowl for NFL to the brand activations for Comic-Con, our enduring brand partnerships define our living legacy. Collaborating with top designers, architects, and brands, we transform visions into reality, from concept to execution.

BRANDING

Brand Development

  • Clearly define visuals for the branding package- Developing brand elements from conception to completion by coordinating all assets together in a package. 


  • Develop color palettes- Develop color palettes that express the personalities of the client's brand. Includes 1-3 dominant colors and 3-5 secondary colors. 


  • Create mood board -Develop mood board to contribute to the aesthetic feel of a project.


  • Explore typefaces- Developing Font and feel.

MARKETING

Create Marketing strategy and Timeline - Design a timeline and schedule of the marketing plan with each element including due dates, calendars and run times and platforms of advertising.


Create Marketing Campaign and execute it using branding package, strategies, goals, media buys, promotions, social media numbers, ticket sales etc.. 


Meetings with our team for preproduction and discussion.

Planning Meetings - Monthly meetings leading up to the event. 

1 Weekly meeting 2 weeks prior to announcement. 


  • Marketing
  • Promotion
  • Public Relations
  • Copy Writing
  • Script Writing
  • Strategic Planning
  • Research
  • Budget Management

MARKET RESEARCH

RESEARCH & DISCOVERY


  • Audit competitors -Research competitors and assess the opportunity to differentiate a client's brand or offering.


  • Consumer base and demographics-Identifying target market for artists or event


  • Analyze target market opportunities -Research the social media channels the ideal customers are utilizing and discover the opportunities that exist to market to those customers.


  • Developing Clear brand definition - The vibe, feeling and positioning statement, brand role, and messaging points.

MEDIA BUYING

  • Purchase of advertising media through strategic buys. Buys based on demographics and brand, negotiating prices and purchasing ad spaces across various platforms such as linear television, radio, outdoor, OTT, digital ads &streaming.


  • Managing marketing budget.- Management of marketing budget for the campaign. This includes division of allocated marketing, funds, monitoring expenses, and processing of accounts payable invoices.

GRAPHIC DESIGN

  • Design logos - Narrowing down the main color and design layout providing 2 logos to choose from. 

  • Build Style scapes- Develop a collection of images, textures, typography, and colors that contribute to the aesthetic of the project to present. 

  • Deliverables-Branding Package Assets-Includes the brand logo set, typeface files or links, brand style guide, and any other relevant branding materials created for marketing purposes.

WEB DESIGN & HOSTING

Design & Functionality

  • Creation and managing of a website online platform. 
  • Building a website using the set branding choices and visual aesthetics for the website.
  • Incorporating color schemes, layout, typography, and overall graphical appearance, which will be designed to reflect the spirit and theme of the event branding. 
  • Ticketing: The website will have a secure, user-friendly platform for purchasing tickets. This could include various ticket options (day passes, weekend passes, VIP packages, etc.), and the process will be designed to be as straightforward as possible to enhance the user experience.(linked with the ticketing outlet used)
  • Maintenance and Updates: Post-launch, the website will need regular updates andmaintenance. This might involve adding new content, updating artist information, announcingchanges, and ensuring the site continues to function smoothly as traffic grows.
  • SEO and Analytics: The website will be designed with SEO in mind to boost its visibility in search engine results, thereby attracting more visitors. Additionally, the use of analytics will provide insights into visitor behavior, which can be used to further optimize the website.


Content

  • Writing Content. Create all written content for the website including all necessary information about the event. 
  • This includes details about the lineup, schedule, venue, ticketing, accommodations, travel information, and any other relevant details that engage, inform and reflect the brand.

FILM & PHOTOGRAPHY

  • Full Service 
  • Video Production 
  • Photography 
  • Drone 
  • TV Commercials 
  • Film Production 
  • Documentaries 
  • Music Videos 
  • Interviews
  • Live Event/ Coverage 
  • Content Capture 
  • Content Creation 
  • Marketing Videos

LIVE EVENTS & EXPERIENCES

With decades of full event production experience in the live event space, we know the ins and outs of what make an event and the planning process.


VSM can help your sponsors create immersive experiences that leave a lasting impression. Create, Design, Build, and Install.


  • Event Planning
  • Booking Talent
  • Budget
  • Ticketing
  • Sponsorship
  • Logistics
  • Staff-Management

SOCIAL MEDIA

A white robot with green arms is holding a sign

Set social media goals and objectives- Set goals and objectives for the marketing campaign to strategically increase brand awareness, grow audience, increase community engagement, generate inquiries and sales. 


Create New Social Media- across platforms Pages or Audit current existing socials - Building of Social media page, platform usage, and analyzation of performance across platforms to identify challenges and opportunities.(Requires the platform credentials)


Develop social media strategies- Develop a planning strategy for socials. Build monthly content calendars that outline social media activity across platforms. These calendars are based on audience research, social media algorithms, demographics and performance.


Build social media content calendars - Build monthly content calendars that outline social media activity across platforms.


Create content for Social Media - Designing social media assets. Create graphic images in support of branding. Write social media captions. 


Create content through graphics, visuals, engagements, videos, promos etc. This includes creating and posting according to the designed schedule and optimized for use across platforms. 

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